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Privacy Policy

This Privacy Policy governs the website, (the “Site”), and the content and services provided thereby (collectively, our “Services”). Destination Toronto respects the privacy and confidentiality of individuals who visit the site – This Privacy Policy outlines the information which Destination Toronto will collect from you on the Site and how Destination Toronto will use that information.

We reserve the right to change this Privacy Policy from time to time by updating this posting. Please check this Privacy Policy periodically for changes. Your continued use of this site following the posting of changes to this Privacy Policy will mean you accept those changes.

Collection of your personal information by Destination Toronto

enhance event listings, advertising services, improve marketing and promotional efforts, analyze Now Playing Toronto website usage, improve Now Playing Toronto’s website content and layout, generate aggregate reports on trends, interests and behaviour and enhance service offerings.


Destination Toronto reserves the right to share general demographic information with advertisers or potential advertisers; however, profiles of individual users are not shared, unless users expressly request information from our members or request information from our site.

If you are under 18, be sure to obtain your parent’s or guardian’s permission before you send any information about yourself (your name, address, e-mail address, etc.) to us or anyone else over the Internet. We encourage parents to get involved with their children’s online usage and to be aware of the activities in which they are participating.


Like most major websites, we use cookies to better understand how our site is used, to make sure our ads and dynamic content are served correctly, and to improve the performance of our site for our users, particularly the way search pages are delivered.

The general information we gather through the use of cookies may be included in the overall traffic reports that we share with our advertisers, who help make it possible for us to bring you Now Playing Toronto.

Destination Toronto engages third party information management service providers to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. Destination Toronto does not transfer or relinquish ownership of information maintained about you within Destination Toronto systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in our systems confidential.

Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in). We do not share our mailing lists with any third parties, including advertisers or partners.


Users participating in Destination Toronto contests may be required to submit varying degrees of personal information, depending upon the nature of the particular contest. The specific information to be collected and how it will be used will be disclosed in the general contest rules and regulations and/or in the referring contest page or newsletter. The names, addresses and photograph or likeness of contest winners may be reproduced on the site or in other advertising materials.


From time to time, Destination Toronto will conduct online surveys for internal purposes or for third parties, to gather general information about users and/or their views. Participation in these surveys is voluntary; no information will be collected except that which is knowingly supplied by the user. Identifying Personal Information will not be shared.

Partner Sites

These privacy policies refer to areas and services offered by Destination Toronto at the domain (web address) The Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. Such links do not constitute an endorsement by us of those other websites, their content or services, or the persons or entities associated with those websites. This Privacy Policy does not apply to third-party websites. We have no control over, and assume no responsibility for, the content, privacy policies, practices, acts, or omissions of any third-party sites or services. Ticket purchases for items and events listed on the Site are fulfilled by independent, third-party vendors. Users are encouraged to take the time to familiarize themselves with the privacy policies of websites outside the Destination Toronto site.


If you have questions or concerns about this Privacy Policy or any of Destination Toronto’s use of your information, please contact Destination Toronto at